The meeting of minds
Join us for an expert-led expedition into the world of new product development at the Insight Show
7th March marks day 2 of the annual meeting of minds, the Marketing Week Insight Show, which promises again a cavalcade of content from the most innovative research intelligence in the business.
Alongside a plethora of curated content and networking opportunities not to be missed, join our Head of Insight, AJ Martindale for an expert-led expedition into the world of NPD which promises to be as disruptive as it is detailed. Focussing on the art of the possible, and grounding it firmly in statistical science, AJ will show how trends and emerging ‘hot’ ingredients can be converted into ideas, prototypes and ultimately products that win big in the market.
AJ will be speaking on the Innovation Hub Stage 14:55- 15:15