Fresh eyes, fresh possibilities
We challenged Alcon contact lens wearers to push their boundaries – then filmed the results for social media.
We’ve created a series of social media films for Alcon that celebrate the freedom customers can enjoy thanks to the all-day comfort of its Dailies Total1 contact lenses.
The films set the brand’s customers different challenges, starting with courageous Rachel, who scaled new heights by climbing a 14-metre rock face in Derbyshire’s Peak District.
We filmed Rachel’s training before joining her on the climb itself, just 48 hours after she discovered her challenge and revealed her fear of heights.
Meanwhile another customer, Lucy, was a little less shaken when she was invited to become a mixologist for a day and invent her own cocktail as part of the film series.
They were shared on the Dailies Total1 social media pages, reaching over a million Facebook and Instagram users, sending over 10,000 targeted potential customers to its website.