Engaging campaign for Ernest Jones
Personalisation was at the heart of our Valentine's campaign for the UK jewellery giant.
Our Valentine’s campaign for iconic UK jewellery brand Ernest Jones celebrated the unique nature of a fingerprint.
We researched social trends, gathering consumer insights to get to the heart of why personalisation is paramount when it comes to significant jewellery purchases.
Using information collected from social media, store visits and competitor analysis, we planned campaign material that fits well with the customer journey – from online browsing to trying on rings and instore purchases.
Our stand-out creative for print, digital and instore material features two fingerprints, together forming a unique heart shape.
Our designs featured in the UK press, online and in Ernest Jones stores during the run-up to Valentine’s Day.