Linney shortlisted for two Digital Signage Awards
We’ve been recognised for our end-to-end solution for McDonald’s.
Digital screens installed and managed by Linney for the world’s best-known quick-service restaurant chain have been shortlisted for two coveted international awards.
Our digital signage for McDonald’s Restaurants UK & Ireland has helped the brand digitise in-store marketing, revolutionise the customer experience – and lead the way for others to follow.
Now those efforts are being recognised in the ‘Multiple Venue Roll Out’ and ‘Restaurants & Food Service’ categories at the Digital Signage Awards 2019.
These independent, international awards recognise great companies, projects, content, campaigns and products from across the world. We’ll find out if we’ve won on 6 February.
A safe bet for screens at scale
Linney’s shortlisting, against stiff, international competition, is further proof of our ability to deliver world-class, comprehensive screen setups tailor-made for specific sectors and their audiences – credentials we’re cementing at scale and on a global stage.
We help brands understand how to get the best from digital signage and engage audiences in environments around the world. Then we create and intelligently schedule content for the greatest impact and outcome – even providing robust 24/7 support.
For McDonald’s alone, we produce, manage and distribute digital content for more than 10,000 internal and external facing screens in 1,300 restaurants throughout the UK and Ireland.
Content can be adjusted quickly to suit changing customer needs throughout the day, with flexibility to control what’s playing on individual screens both centrally and locally as needed.
The work – part of the chain’s Experience of the Future initiative – has helped McDonald’s transform its restaurants by sharing exactly the right messages at exactly the right times.
We’re proud of what we’ve delivered together, and excited to see if it wins in February. Watch this space.