Confidence in Cask & Craft
We're helping more Molson Coors customers join the real ale revolution with an insight-led creative campaign
We’re helping more UK customers join the real ale revolution with an insight-led creative campaign for Molson Coors.
Our client, an expert in cask and craft beer, sells hundreds of different varieties – including the much-loved Doom Bar brand.
To raise awareness of this, and to enable pub and bar managers to share beer knowledge and tips with consumers, we’ve created a Cask & Craft brand with an accompanying range of material – beginning with a comprehensive beer directory.
The tool, available in digital and print formats, tells the story of Cask & Craft, with details on the individual characteristics, ingredients, heritage and brewing methods of each ale.
The work’s been incredibly well received, with more plans for digital projects already under way.