Qualitative researcher


Department: Insight

Location: Mansfield

Reference: 0517

Number of positions: 1


Job description

We’re looking for a qualitative researcher to join our rapidly growing Insight team at Linney Create.

The team supports our clients and the whole Linney business with creative, innovative approaches to traditional market research.

We handle bespoke insight and research projects, explaining, predicting and measuring consumer behaviour in our clients’ sectors and markets, and provide planning, strategy and innovation for their brands.

You’ll be responsible for helping to design and conduct a wide variety of qualitative research projects, including a focus on digital environments and user experience (UX). From designing and running consumer workshops, testing and interviews to interpretation, analysis and debriefs, the role requires an understanding of good research practice and experience of conducting face-to-face research projects.

You will help plan fieldwork in collaboration with our clients and the wider insight team, and help collate, analyse and present the findings once the research has been conducted.

Essential skills

We’re looking for someone with a passion for understanding people, who will be confident in a wide variety of settings and be comfortable in front of clients and customers alike.

Experience in qualitative market research is essential and having studied for a degree in a relevant discipline (such as psychology, anthropology, design research or HCI/Human Factors) would be desirable. A broad knowledge of qualitative research techniques and approaches would be required, including:

Qualitative research methodology, approaches and tools

  • Service design experience, including service mapping
  • Designing and conducting customer and stakeholder workshops
  • Co-creation and design research
  • Depth interviewing techniques
  • Discussion guide design
  • User experience research and testing (remote and in-person, some international testing experience beneficial)
  • In situ research techniques (assisted shopping etc.)

An understanding of/experience with techniques such as ethnography and biometrics would also be beneficial.

You’ll be comfortable working in a fast-paced environment, have outstanding written, communication, visual and presentation skills, and enjoy inspiring creativity in clients and colleagues. You will also have a full and clean UK driving license.


Please send your CV and details to recruitment@linney.com quoting reference number 0517.

No agencies thank you.

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Get in touch for more details or to apply.