As marketing budgets are squeezed and the pace of production increases, more and more of our clients are looking to separate their high-end creative marketing services from everyday marketing production.
This ‘decoupling’ can make a lot of sense financially for procurement teams, but it can be a concern for internal marketing departments.
So we’ve been working closely with our clients to tailor production artworking services that won’t just help them save money, but also fit exactly what their businesses need.
For some of our clients, that means creating on-site studios, where designers and artworkers sit side-by-side with marketing teams. Working closely together means our people fit seamlessly into the culture and ways of working of the organisation until they become a natural extension of the internal marketing team.
For others, it’s meant introducing MyArtwork: our automated artworking service.
This clever software makes it possible to create personalised brand-perfect artwork automatically. We hard-code the system with a client’s brand guidelines and it generates whole campaigns directly from their business data, using templates they provide or we create upfront.
It allows brands to create tactical pricing, dayparted (targeting specific times of day) or personalised artworked messages at speed and is purpose-built to adapt to the individual demands of their business.
In each case, we’ve worked hard to manage the change using our proven systems and processes to smooth the path between lead marketing agency, production agency and our clients. The results? Cost savings, faster response times and levels of service beyond the expectations of our clients.