Adding a wow to Wilko windows

The latest Linney digital displays capture eyes, imaginations and sales.

Digital 3D window displays created by Linney are introducing some retail theatre and driving footfall at Wilko’s second digital format store, opened recently at Meadowhall in Sheffield.


The store opening, by reality TV star Jake Quickenden, coincided with the chain’s ‘Spring and Garden’ launch – giving us the opportunity to create bright, themed displays.

We also installed a screen behind the counter, featuring animated content to raise seasonal event awareness and reduce perceived queuing times.

With our MyScreens offer, we managed all digital screen activity from concept to hardware and software installation. Plus, our creative strategy has made sure the right audiences see the right content at the right time.



Using Audience Attention Analytics, we’re comparing screen content, assessing campaign success from dwell time at the screens and conversion rates – currently tracking at 53%.

It’s a great example of Linney screens, paper and spaces in action.

Need some inspiration for creating in-store theatre? This may help. Or contact us today.