A stand-out design for Sherwin Williams

Innovative cardboard event stand enables bespoke design and reduces build time and costs by up to 50%.


Our exhibition stand design for Sherwin Williams used innovative cardboard engineering to reduce build time and costs by up to 50%.

The company makes some of the best known products in the building trade, including Ronseal, Geocel and Thompson’s. So when they exhibit to their customers, they need to do so from a hard-wearing structure that can show off their diverse range.

The design and build project for Screwfix Live 2016 had to make sure their brand stood out at the busy event, but within a tight budget. We started with a range of display stand visuals, detailing structurally how we could use a 6m x 5m space to entice and inform visitors to the stand. With an in-built fish tank, interactive touch screen painting and a strong man competition to demonstrate bonding power, it had to be robust and versatile too.

With just five weeks to the go live date, it was important to choose cost effective, efficient and easy to use materials to build the stand. Our innovative cardboard engineering let us manufacture modular shapes that joined together like giant Lego bricks. And it gave Sherwin Williams an impactful temporary display that significantly reduced their costs and was easy and quick to assemble (see the video below).

Sherwin Williams Event Stand from Linney Group on Vimeo.