Watch: the psychology of language

Our Insight team's been exploring the origins and power of words.

We’re big fans of writing like you speak here at Linney.

In our latest Coffee forum, our Insight team explored why that’s so important – as well as how we learn words in the first place, and the different factors that influence how we write and speak them.

Here, Francesca discusses the themes and theories, the difference between writing in plain English and a brand’s tone of voice, and how the words we use in our marketing affect both brand perception and message memorability.