Marketing technology

Streamlined, store-specific messages and greater control and clarity in every part of your marketing.

  • A purpose-built, comprehensive suite of tools designed to simplify retail marketing
  • Increase speed to market, consistency and cost-efficiency
  • Understand your stores and deliver exactly the marketing materials they need
  • Take a real-time view of campaigns and in-store compliance

MyCentre is a mature, feature-rich, flexible suite of tools created by Linney to streamline and transform the way our retail clients bring messages to market.

It helps marketing teams:

  • Increase the speed of messages to market
  • Improve the consistency of branding
  • Remove internal and external inefficiencies
  • Deliver all of this at a lower cost

MyCentre tools are already used by close to 10,000 people across more than 40 client accounts. And, with over 40 in-house developers and digital architects, we’ve constantly refined it over several years to offer even more possibilities and even slicker performance.

A complete marketing toolkit

There’s a MyCentre tool for every aspect of complex marketing campaigns:

  • Initial campaign briefing
  • Store audits
  • Store profiling and allocations
  • Budget building
  • Localised marketing
  • Online ordering
  • Supply chain management
  • Stock management and distribution
  • Reporting
  • In-store merchandising and real-time compliance reporting

It’s a fully flexible system, so we can tailor it to your exact needs. Some of our clients use everything. Others focus on one or two core modules.

MyCentre modules

  • Campaign planning and management
    Create, manage and monitor your promotional campaigns easily in a single place
  • Workflow
    Approve all artwork and access digital assets – no more confusion over multiple versions and users
  • Store profiling
    Manage the individual store profiles of your brand’s estate
  • Reporting
    Generate and download up-to-date reports on your marketing activity
  • Templated marketing
    Create thousands of pieces of printed and digital artwork automatically, in seconds, using approved templates
  • Online ordering
    Your stores can request stock items and order customised artwork with ease
  • Digital CMS
    A comprehensive content creation, scheduling and management system for digital signage networks of even the largest scale
  • Field marketing
    Make sure your POS is assembled and merchandised correctly, with this customisable field-based tool for real-time compliance reporting