Higher Education Print – an educated approach
How universities and colleges can take a fresh approach to print to hit wider campaign goals – and stay true to their corporate sustainability aims.
Linney began life as a bookshop in 1851. And we’re proud of our rich print heritage. This heritage, combined with state-of-the-art processes and precious insights into what people think and do, helps us cut through the chatter and get messages across.
Getting into the hands – and heads – of students
Making students’ shortlisting decisions simpler and faster is a tad more challenging than ABC when trying to stand out in a crowd of higher education institutions all saying a similar thing.
We’ve worked with nearly 190 universities and colleges for over 40 years, finding fresh ways to create and deliver student recruitment materials that drive up applications and fill lecture theatres. Our work with universities is a great example of how traditional printing can be paired with digital methods to deliver messages that spark strong emotions and drive action.
Responding to the rise of digital. Wisely.
The prospectus is top of the pile when it comes to taking prospective students on a journey that leads to a specific university. Having easy access to all of the information a university offers can make shortlisting easier for a prospective student. But from a university’s perspective, what makes minutes of interesting reading for students takes months of planning and execution.
Let’s not forget print runs – it’s difficult to decide on a figure when demands change every year. We regularly see the introduction of the ‘bite-sized’ prospectus as a way to reduce print runs of full prospectuses and respond to the rise of digital. If properly incorporated into planning, this can be an effective strategy. Used in isolation, it often just delays the inevitable when students – or their parents (let’s not forget their role in this process) – simply request the unabridged version.
Making things personal with print on demand
Students engage with universities online and offline. So, it makes sense for a print strategy to include print on demand.
Being able to order only what is needed, using simple online tools, means we can respond to the rise of digital in a smarter way. One that delivers savings, gives customers a more personalised experience, and supports corporate sustainability goals. Trying to do this while ensuring you make that all-important connection with your audience – it’s a fine line to tread but it can be done.
Thinking about the print of a publication like a prospectus, brochure or flyer at the first stages, even before thinking about the design, can impact sustainability values and goals. So before you go for that showstopper of a cover that needs foil blocking or gloss lamination, consider whether your choice will impact the recyclability of your printed materials.
We’re always happy to advise on this and suggest materials that would achieve your goal – whether it’s the wow factor, reducing cost, making the publication environmentally friendly, or a combination of all three.
Think about being more economical with sizing. Choosing a standardised size can get you more pages out of a cut-flat sheet, reducing the amount of paper used, the waste and the material costs.
Small decision. Big impact
Considering print early enough in the design process can make a big impact on the success of a campaign, and in terms of a wider sustainability message. Ensuring your design agency and your print partner work collaboratively with you from the start can remove lots of headaches later on.
At Linney, we’ve had years of experience advising organisations in sectors from education to retail on aligning their print strategy with their campaign end goals.
Talk to us about getting more out of your print strategy.