Building a family
We go behind the scenes of our recent TV ad production to uncover what creates a believable family in a realistic home.
In our integrated campaign for a high street retailer, family is at the heart.
And, with the campaign highly visible on broadcast TV, TV on demand, online video advertising, programmatic display, CRM, social media and in-store POS material, we needed to make sure our depiction of a modern British family felt honest and real.
In our behind-the-scenes film, see how we went the extra mile to turn five actors into a believable family in a realistic home.